Turn ad spend into measurable revenue. We build, manage, and optimize data-driven Google Ads and PPC campaigns designed specifically for B2B lead generation and high-volume Ecommerce.
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We don't just set it and forget it. Every package includes rigorous daily oversight.
Granular keyword mapping, negative keyword management, and custom audience layering to ensure you only pay for highly qualified clicks.
Continuous split-testing of ad copy, extensions, and visual assets to drastically improve CTR and lower your Cost-Per-Acquisition.
End-to-end conversion tracking setup via GTM, integrating offline conversions and CRM data for accurate ROAS measurement.
Transparent scope based on your monthly ad spend and complexity requirements.
| Core Deliverables | Lead Gen Plan | Ecommerce Plan | Enterprise Scale |
|---|---|---|---|
| Ideal Monthly Spend | $2k - $10k | $10k - $50k | $50k+ |
| Campaign Types | Search, Display | Search, Shopping, PMax | Omnichannel Custom |
| Ad Copy Variations | 4 per Ad Group | 8 per Ad Group | Dynamic / Scaled |
| Negative Keyword Scrub | Weekly | Bi-Weekly | Daily |
| Bid Strategy Optimization | |||
| Feed Management (Merchant) | |||
| Custom Looker Studio Dashboards |
Our structured approach to maximizing ad spend efficiency.
Auditing historical account data and mapping out competitor bidding strategies.
Structuring SKAGs/STAGs, writing high-converting copy, and setting up tracking.
Deploying campaigns and utilizing smart bidding to find the CPA sweet spot.
Daily bid adjustments, search term filtering, and landing page CRO.
We don't just rely on keywords. We layer demographic, firmographic, and behavioral data to ensure your ads are only seen by the decision-makers that matter.
By integrating offline conversion tracking and CRM data, we train Google's machine learning algorithms to seek out your most profitable customer profiles.
Irrelevant Search Term Exclusions (94% accuracy)
Bot/Fraud Click Blocking (88% prevented)
Increase in Lead Quality Score (75% improvement)
We deploy your budget across the networks that yield the highest return.
Capture bottom-of-funnel intent when users are actively searching for your exact solutions.
Showcase physical products directly in search results with high-converting image placements.
Build brand awareness and retarget past visitors with compelling video placements.
Keep your brand top-of-mind by following prospects across millions of partner websites.
The best targeting in the world fails without compelling copy. Our copywriting team crafts Responsive Search Ads (RSAs) that dynamically match user intent.
Common questions about our PPC management services.
We charge a flat monthly management fee based on the complexity of your account and the number of channels managed, rather than a percentage of ad spend. This ensures our goals are aligned with your profitability, not just spending more of your budget.
Absolutely. You retain 100% ownership and admin access to your Google Ads account, Analytics, and Tag Manager. We simply request manager access to perform our work.
While traffic is instantaneous upon launch, we typically see the most significant CPA improvements within the first 30-45 days as we gather conversion data, filter out negative search terms, and train the smart bidding algorithms.
For Ecommerce, PMax is highly effective when fed correct data. We meticulously structure asset groups, provide high-quality audience signals, and rigorously track placements to prevent Google from wasting budget on low-quality display networks.
Yes, we can design, build, and host high-converting landing pages specifically tailored for your ad groups. Landing page CRO is a critical component of lowering your overall Cost-Per-Acquisition.
We utilize advanced IP exclusion scripts and third-party click fraud protection software to detect bot farms and malicious competitor clicks, automatically blocking them from seeing your ads.
Yes. We offer audit and recovery services for policy violations. We will assess the root cause, rectify the website or ad copy issues, and submit professional appeals on your behalf.
Yes, Bing is often an untapped market with lower CPCs. We easily import and optimize successful Google Ads campaigns into Microsoft Advertising for extended reach, especially in B2B markets.
By passing offline conversion data (like 'Closed Won' deals) back from your CRM (Salesforce, HubSpot) into Google Ads, we train the algorithm to optimize for pipeline revenue, not just cheap top-of-funnel form fills.
You receive a custom Looker Studio dashboard tracking ROAS, CPA, conversion rates, and spend pacing. Alongside this, your account manager provides a monthly strategic review highlighting what tests were run and the action plan for the next month.
Get a comprehensive audit of your current PPC campaigns. Discover exactly where you are losing money and how we can restructure your account for maximum profitability.
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